Denominator neglect is a behavioural phenomenon that affects people exposed to data that is presented in certain ways to influence the outcomes. For example 10% off sounds better than 4 dollars off
Search
18 Aug 2023, 1 min read
Denominator neglect is a behavioural phenomenon that affects people exposed to data that is presented in certain ways to influence the outcomes. For example 10% off sounds better than 4 dollars off